LinkedIn For Journalists Training and Upgrades
We welcome current professional journalists who work in full-time editorial staff positions for mainstream news media outlets to join our official LinkedIn For Journalists group. Approved members can take one of our monthly webinars which go over how LinkedIn can be a valuable reporting tool, and request an upgrade after taking a LinkedIn For Journalists webinar. Information about webinars are posted on the LinkedIn For Journalists group page.
Please note, all upgrade and renewal requests go through an evaluation process and are at the sole discretion of LinkedIn. Upgrades are not guaranteed or automatic (after completing a webinar or getting membership approval in the LinkedIn for Journalist group).
Given our large journalist-focused group -- and per our business guidelines -- upgrades are limited to only current professional journalists, based on their primary, full-time staff and editorial work for mainstream news media outlets, not past upgrades, former work as journalists, or membership in writing/journalist groups.
If you don’t meet the criteria, we welcome you to use the free version of LinkedIn, or explore our paid premium subscriptions to find one that aligns best with your professional career. Here are some resources to help you get started: Educational Webinars on how to make the most of your LinkedIn account and How to Use LinkedIn -The Basics. Here are also some free resources for freelance writers.
Be in the Know
Current professional journalists who work full-time in an editorial function for mainstream news media outlets can join the official LinkedIn for Journalists group. The group discussions consist of LinkedIn For Journalists training webinar dates, news announcements and also tips on how journalists can use LinkedIn to find story ideas, scoops and sources.
* Make sure you select the "send me a daily digest of all activity in this group" option if you want to receive announcements the day they occur.
Stay On Top of Your Beat
LinkedIn makes it easy for journalists to follow LinkedIn Company Pages and stay updated on senior level changes and new hires. Search for your beat companies’ profiles and click "Follow Company" to get regular updates on hiring, promotions, departures and job listings.
Find the Right Source Fast
LinkedIn Search helps you easily uncover experts and sources. Search by company name, company size, keywords, title or any other facet to find exactly the source you need. Click on the person’s profile and you’ll see if anyone in your network knows them and can introduce you.
Build Your Network
Busy journalists can easily build their networks on LinkedIn. When you view a LinkedIn Company Page or do a search, you'll see the degrees of separation between you and the people you want to talk to. With a personal connection or introduction, you can quickly contact that company or expert you've been trying to reach.
Get Scoops Delivered to You
Keep track of what people of interest are doing, what's being announced and who just got promoted at companies you care about. Just make sure you’re connected to the sources you frequently rely on for story ideas. Once you do, your LinkedIn Home Page will become a professional dashboard with a wealth of information from your connections' status updates.
Get Past "No Comment"
If you're looking for background info or comment, LinkedIn Search will show you current and former employees and how you’re connected to them. Type a name into the “Company” field and select “Past" on the drop down menu underneath.
Open the Door to Opportunities
Make sure your LinkedIn Profile is 100 percent complete. Include keywords like the beats you cover (lifestyle, technology, fashion, etc.) and angles you like to pursue (how to articles, investigative reporting, etc.) in your summary, experience and specialties sections. People use LinkedIn Search for words like “bylines,” “investigative journalism,” “feature articles”, and "breaking news." If this info isn’t in your profile then editors won’t find you.
Your Press Pass 2.0
Make sure your LinkedIn Profile is complete and up-to-date so that sources know you’re a bona fide journalist when you contact them. Sources and experts will be more likely to respond to your inquiries if you have a complete profile including a professional headshot.
Manage Your Own Brand
Own your professional brand and Google search results for your name by customizing your LinkedIn Public Profile URL. Edit the link so it’s your firstnamelastname (or, if that's taken, lastnamefirstname). Now you control what people see when they do a search for your name on search engines. This means people will always get the most recent information about you as you change jobs, switch beats, and update LinkedIn accordingly. Added bonus: customizing your URL ramps your SEO on search engines such as Google and Bing.
Promote Your Work
When an article you wrote posts online, insert the link and a quick description in a LinkedIn Status Update. Pair your LinkedIn and Twitter accounts and those updates can go out to both networks at the same time. Include the links to your best work or favorite articles in your profile. Taking these steps will increase clicks on your story links and drive traffic back to your publisher. It also gives your sources (and editors) a better feel for the angles you cover.
Crowdsource Your Research
Use LinkedIn Groups to find your readers and what they care about. If you cover working mothers, do a search for LinkedIn Groups that have similar keywords in the group name and description (like “parent,” “mums,” etc.). If you cover technology, look for CIO or CTO related groups you can join. Being involved in groups means you gain insight into what your target audience is discussing and what interests them most.