LinkedIn Introduces Premium All-in-One Offering for Small Businesses

Today, LinkedIn is introducing Premium All-in-One to help small businesses navigate a rapidly changing world of work, where founders are increasingly responsible for hiring, marketing, and selling at the same time.

This new offering is built specially for small businesses, including founders, solopreneurs, and small teams who are wearing multiple hats with limited time and resources. To help, this single subscription brings together the most important tools to help them sell, market and hire — all in one place. 

Streamline your day-to-day with centralized tools and built-in guidance. 

The new centralized Premium dashboard showcases sales, marketing, and hiring activity with recommended actions on what to do next. Think of it like your running checklist for how to maximize the power of each tool.

Find the right clients faster with personalized insights. 

Based on early data, subscribers are seeing up to 60% increase in reply rates from daily prospect suggestions that we serve up to match your target criterias. You also get unlimited searches with advanced filters to help you find the right prospects. To support outreach efforts, use InMail credits and an AI writing assistant to help you personalize and boost reach of messages to potential clients and job candidates.

Showcase your business and build your credibility. 

74% of small business leaders globally say building their brand is critical to achieving their goals. To help, Premium All-in-One provides credits to boost your posts to a target audience and auto-invites people who engage with your content to follow you.  AI-powered profile writing suggestions and a Company Spotlight on your featured section also help your profile stand out. Based on early performance data, small businesses using Premium All-in-One are seeing increased visibility on LinkedIn, including a 57% rise in followers and a 40% increase in profile views.

Built around what small businesses have told us they need, Premium All-in-One brings  credibility and connection together on a single platform, helping them reach customers, partners and talent in one place. 

Learn more here lnkd.in/premium-all-in-one.

FAQ

What is Premium All‑in‑One? Premium All-in-One is a single subscription that brings together the most important tools to help them sell, market and hire — all in one place. 

Who is it for? This new offering was built specially for small businesses, including founders, solopreneurs, and small teams who are wearing multiple hats with limited time and resources. 

Why now? Small business owners are wearing more hats. You’re the marketer, the seller, the recruiter, often all at once, with limited time and resources. So the tools you use need to work harder, so you can focus on growing your business and building your brand.