Meet the humans that help shape LinkedIn’s feed everyday

The alchemy that makes a great LinkedIn experience starts at the intersection of AI and humans. AI can scale discovery, build powerful relevance and process at super-human speeds. Humans keep it credible. 

What many don’t see is the role editorial judgment plays in shaping the LinkedIn experience. Editors and creator managers spend their days inside the feed. That allows us to spot emerging topics, understand what resonates and help shape an environment where meaningful content thrives. It also drives a powerful feedback loop across creators, our members and product experiences, which is fundamental to keeping LinkedIn conversations relevant and genuinely useful. That human-meets-AI approach is core to how we build products that help professionals.

So…who is our editorial team? We are over 150 editors and creator managers working across 12 countries and seven languages. We hail from some of the biggest newsrooms (Bloomberg, Le Monde, Der Spiegel) and have worked with creators across social platforms. It’s people like Katie Carroll, who works with product leaders to shape the feed experience. It’s Victoria Taylor, who is talking with C-suite executives everyday. It’s Thiago Lavado, who curates trending news and conversations in Brazil. 

Where editorial judgment meets the algorithm

These editors and creator managers work closely with engineering as the technology behind the feed evolves, offering perspective on what quality content quality looks like and where things might not resonate. Because we are spread across the globe and deeply tuned into what people are posting about, we are spotting shifts in the feed early. We validate how conversations feel, which topics and voices get surfaced and the discoverability of emerging experts. Our editors are on the pulse of how content is experienced daily.

This isn’t about slowing innovation; it’s about strengthening it. AI systems are only as good as the signals they’re trained on and the values guiding them. Editorial expertise translates human understanding of credibility and relevance into products that deliver value to creators and members alike.

Creator tools built with creators, not just for them

The same philosophy applies to how we build tools for creators. As new features are being considered, our editorial team plays a critical role in helping prioritize what matters most and testing tools to ensure a valuable experience. For example, our team shaped new content analytics that rolled out last year, bringing in feedback we were hearing directly from creators. This includes new metrics like the number of people that have saved your content on LinkedIn, as well as followers gained from each post. 

Because our creator managers are regularly engaging with creators at different stages, we can quickly surface patterns in feedback. We ask questions like: What tools are actually helping creators share knowledge more effectively? What tools are they craving? What will truly add value for members, not just increase output? How can we help build engaging communities?

Beyond coaching creators, we are the early testers of new tools, providing qualitative feedback alongside quantitative signals. That early input helps teams refine features, ensuring what we build is not only functional, but genuinely useful for the community they’re meant to serve.

The takeaway

Our editorial team anchors innovation with purpose. It ensures that as AI accelerates discovery, we don’t lose sight of why people come to LinkedIn in the first place: the human connection. The value of learning from real experts, gaining insight from lived experience and building meaningful connections is fundamental in an era of undifferentiated AI content. And that’s what our editors are focused on everyday — all in service of unlocking economic opportunity for every member of the global workforce.

This article was originally published by Laura Lorenzetti on LinkedIn on March 5, 2026.