The ROI of AI: New research on how AI is transforming B2B sales

Categories: Research, Data and insights
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LinkedIn Corporate Communications

Today, we unveiled The ROI of AI, a new report that highlights the top sales activities where AI has the greatest impact—from freeing up time for meaningful client interactions to shortening sales cycles and improving outreach response rates. 

Two years after Generative AI went mainstream, adoption among B2B sales teams is well underway: 56% of sales professionals now use AI daily. This new report provides insights to help sellers understand where and how to best deploy AI to maximize its impact on sales revenue and strategies.

Key findings from this report include:

  • Using AI for sales research can help yield better quality leads, giving sellers a competitive advantage. 38% of sellers that use AI to research leads and companies save over 1.5 hours per week.

  • AI-driven personalized outreach can help sales teams create more relevant and impactful messages. Sellers who have improved response rates by using AI see an average lift of 28%.

  • AI-powered CRM integrations can streamline workflows, reduce administrative tasks, and simplify meeting scheduling, making sales cycles more efficient. 69% of sellers using AI cut sales cycles by an average of one week, and 68% say AI helps them close more deals.

  • Sales professionals using AI daily are 2x as likely to exceed their targets. 

To learn more about how AI is transforming sales and delivering real results, check out the full report here.