Introducing new services and products built for B2B
B2B brands power much of the world’s economy, and as the B2B space continues to garner more attention, the stage is set for a creative revolution. The companies that are ready to meet the moment and join the revolution will have the advantage as it takes off.
We partnered with YouGov to survey 1,600 senior B2B marketing decision-makers from around the globe and found that*:
The majority (82%) of senior B2B marketers say “creative confidence” is growing as B2B companies become more confident with producing creative campaigns
81% believe B2B brands are increasingly producing creative campaigns that rival consumer brands
69% think B2B purchasing decisions are as emotionally-driven as B2C purchasing decisions
9 in 10 recognize that brand building is just as important to driving long-term revenue growth in B2B as it is in consumer marketing
To help customers step into this moment, we’re announcing several new offerings and feature updates aimed at equipping and empowering B2B professionals to unleash their most creative work, execute campaigns with ease, and seamlessly manage relationships with their customers and clients.
Whether you’re a B2B marketer or sales professional, we are introducing solutions built for you, including:
A new consultancy - B2B Edge - designed to help you unleash your creative confidence and maximize your long-term brand building
A new platform, LinkedIn Business Manager, for you to centrally manage people, accounts, Pages, and the businesses you work with to make marketing at scale and campaign optimization easier
A set of content APIs and versioning for all LinkedIn Marketing APIs – to help them build faster and manage changes with predictability
A new CRM data validation feature and an integration with Gong
- Additional features to make it even easier to engage with your community on LinkedIn, share your expertise, and learn new LinkedIn marketing skills
You can download our creativity playbook here, and we invite you to learn more about today’s news in this video from Jim Habig.
*LinkedIn commissioned YouGov to survey 1,600 senior B2B marketing decision makers in the US, UK, France, Germany, Netherlands, Italy, Spain, UAE, KSA, Brazil, Australia, India and Singapore during April 28 to May 25, 2022. The research was conducted online.