New product gives sales operations teams access to real-time data at scale

Today we are introducing LinkedIn Sales Insights, a new product in the LinkedIn Sales Solutions portfolio that is powered by over 722 million members on LinkedIn to help Sales Operations teams identify and size potential opportunities, get a clearer view of the market, and plan more confidently.

The function of Sales Operations is becoming increasingly important to high performing sales teams. In fact, the number of Sales Ops roles more than doubled in the last two years, increasing 2.7x as fast as the sales function overall. But, Sales Ops teams, and the plans they build, are only as successful as the data foundation by which they operate on. 

Unlike much of the inaccurate and stale data that Sales Ops teams have cobbled together from disparate sources over the years, LinkedIn Sales Insights data is generated by a vast global network of highly engaged members. And, as a result, this new product provides Sales Ops teams with visibility into:

  • Potential business opportunities in specific regions, territories, and industries based on growth trends

  • The makeup of specific departments and functions across key accounts

  • Buyer-seller relationships to better connect sales reps with individual buyers

With LinkedIn Sales Insights, Sales Ops can more strategically partner with Sales Leaders to assign books of business based upon dynamic, real-time data, while also adding a lens of relationship strength and connectivity to their go-to-market strategy. As a result, their sellers can get off to a faster start, knowing that the accounts in their books of business represent the highest potential opportunities to drive revenue. 

Sales organizations are turning to LinkedIn Sales Insights to ensure the Sales Ops team has the necessary information to feel more confident about their sales plan, while they are using Sales Navigator to allow their sales reps to execute on those plans seamlessly. 

To learn more about LinkedIn Sales Insights:

  • Read our blog post

  • Watch our video where Lindsey Edwards, vice president of Product, LinkedIn Sales Solutions speaks with TOPO Chief Analyst Craig Rosenberg, Outreach’s SVP of Revenue Operations, Harish Mohan, and our own senior director of Sales Operations, Clay Blanchard, about sales operations and the launch of LinkedIn Sales Insights