Supporting nonprofits as they take their fundraising digital
Today, LinkedIn’s Head of LinkedIn For Nonprofits, Ariana Younai, shared a post announcing a new offering for nonprofit organizations looking to take their fundraising efforts digital during coronavirus. We’re sharing her full post here as well:
As a nonprofit professional navigating the coronavirus pandemic and the rapidly changing world of work, fundraising may be more critical to your organization than ever. Our data shows that your organizations -- nonprofits -- are among the top three hardest-hit industries amidst the coronavirus crisis. The uncertainty is unsettling, and it’s difficult trying to raise money when face-to-face interactions are no longer possible, in-person events are cancelled, and previously natural relationship-building moments are limited.
Earlier this month, we scaled our Recruiting for Good program to help you identify critical volunteers for free, and quickly match the right interested people with the right skills to the right opportunity. And, today, we’re announcing that we’re doubling down on our efforts to help all of you, around the globe, take your fundraising digital with a 60-day free trial to LinkedIn Sales Navigator Professional.
Fundraise digitally with Sales Navigator
Whether you’re a sales rep or a nonprofit professional, Sales Navigator is a tool to help you build new relationships and deepen and maintain existing ones virtually. You can share more information about the types of donors and partners you are looking for, and get smart recommendations to assist in your searches. An advanced search helps you build your prospective partner list to find those interested in your cause by narrowing your searches by company, title, industry, region, seniority, and more. The saved search feature also allows you to stay up-to-date with your potential donors’ LinkedIn activities directly from Sales Navigator and message them using InMail to stay in touch.
As you prepare for #GivingTuesdayNow on Tuesday, May 5, and the weeks following, Sales Navigator can help. You can find the right people within public and private institutions to power your cause, engage and cultivate existing and new donor relationships, and leverage your board members’ networks to most effectively drive your work forward.
Microsoft has also shared additional tools and resources to help with your digital fundraising. From hosting virtual meetings and live events with Microsoft Teams and Microsoft 365 live events, to crowdsourcing and managing nonprofit campaigns, their recent blog offers some added advice and guidance on how to engage and inspire both new and existing donors.
Learn how to digitally fundraise
You might be familiar with fundraising digitally or this might be entirely new. Either way, we’re here to support you. As you consider this new approach, here are a few tools to help you in your journey:
- Get Started Guide: Learn how to use Sales Navigator Pro once you have accessed your license.
- LinkedIn for Nonprofits’ new webinar series will cover topics from mastering your brand for digital fundraising to how to share and drive your mission on LinkedIn.
- This resource guide from the Association of Fundraising Professionals (AFP) offers fundraising best practices and how to stay connected to the fundraising community during this difficult time
Need more volunteers?
Maybe you feel good about your fundraising approach, but just need more arms and legs to help execute. We get it. If you’re looking for volunteers, we might be able to help with free sourcing and media tools to accelerate applicants. In a recent survey, we found that 64% of our members want to volunteer for Coronavirus-specific work, which is wonderful news for all of you who are looking for an extra hand.
How to get support
If you need help digitally fundraising and are part of a qualified nonprofit organization per our global guidelines, we invite you to email us at firstname.lastname@example.org for your free Sales Navigator Professional trial. If your fundraising team is 5 or more people, you will be directed to a dedicated LinkedIn advisor to set up collaborative team access.
And, don’t forget to check out the tools and resources we mentioned above.
We are committed to supporting you and your organization rebuild and grow as you navigate this challenging time. And as the world goes digital, we want to help you do the same.