Accelerating our Marketing Solutions Technology Platform
To accelerate the capabilities of our LinkedIn Marketing Solutions technology platform and further help businesses reach, engage and convert their professional audiences at scale, LinkedIn has entered into an agreement to acquire Drawbridge, Inc., a San Mateo, CA based technology company. We plan to integrate Drawbridge’s technology into our marketing solutions portfolio to help our customers better reach and understand their professional audiences and measure the ROI of their campaigns. We will not be disclosing the financial terms of the deal.
See the LinkedIn Marketing Solutions blog for more details.