Introducing Trending Storylines on the LinkedIn Feed
Discover and discuss developing stories on the latest news, ideas and perspectives happening now in your industry
Today we announced the launch of Trending Storylines, curated interest-based feeds that surface developing stories to help you discover and discuss news, ideas, and diverse perspectives from the largest group of professionals, publishers and editorial voices ever assembled.
Over the past year, we have completely rebuilt the LinkedIn Feed experience. We redesigned it from scratch so you can fully curate your professional experience to keep you informed on top conversations from people you are following and your connections. As a result, and as stated at our press event, we’ve seen a 40%+ increase in year-over-year engaged feed sessions weekly. On top of that, referral traffic to some of our top publishers on LinkedIn has doubled or tripled in that same time range.
Trending Storylines enables us to continue building on this growth, with the additional ability to:
See what stories are developing: Each story is based on what’s trending, and personalized to you based on what we know about you, such as the industry you’re in.
Go deep to learn more: You can discover, learn and explore more about the story being discussed within each storyline.
Get diverse perspectives on every story: Each story includes multiple perspectives, ranging from news publishers and influencers, to people in your network, so that you can easily weigh up diverse opinions. For example, if you work in healthcare, you may see a perspective shared by a renowned healthcare expert, an article published by a top medical magazine, and a post shared by someone you follow or are connected to.
Use hashtags to easily join the conversation: Each story will have a unique hashtag associated with it, making it easy for you to join the conversation and add your own take on the issue. As the conversations evolve, we will continue to ensure you’re seeing the latest perspectives.
Trending Storylines is curated for you by LinkedIn, using a combination of algorithms and our editorial team. In the future you can also start following people and topics that you discover within storylines and as you do so, your LinkedIn Feed will increasingly reflect your professional interests. For example, if you work in machine learning, you will be able to follow this topic and discover new ideas and timely developments in this field.
You can find Trending Storylines on your mobile homescreen under the Trending tab. On desktop it’s on the top right hand side of the homepage.
Trending Storylines will start to roll out in the U.S. in English starting today, and will include news developing globally. This will expand to other countries soon.