LinkedIn announces the LinkedIn Audience Network

For marketers, reaching the people who matter most to your business is crucial. LinkedIn Sponsored Content has always let you reach professional audiences in the newsfeed, but what if you could reach them beyond the platform, on the apps and websites where they spend their time? 

Today, we are excited to announce the LinkedIn Audience Network, a native advertising network that enables you to reach even more professionals with your ads by placing your Sponsored Content on high-quality, third-party publishers across mobile and desktop.

The LinkedIn Audience Network is designed to increase your marketing footprint beyond the LinkedIn platform so you can extend your campaign’s reach, deliver on your budget more easily and get your content in front of the right people, wherever they are.

To date, more than 6,000 LinkedIn advertisers have participated in our Audience Network beta program. On average, these advertisers have seen a 3-13% increase in unique impressions served, and up to an 80% increase in unique clicks.  This means that advertisers running campaigns in the Audience Network are reaching new people they hadn’t yet engaged on one of LinkedIn’s owned and operated properties.

Understanding your campaign performance is key to measuring your advertising ROI. When you deliver ads on the LinkedIn Audience Network, you can download performance reports that include clicks, impressions, and engagement that your ads get specifically through the network. This allows you to compare your network performance to your onsite performance.

At LinkedIn, it’s our top priority to promote your content in a high-quality and brand-safe context. To that end, we’ve taken measures to ensure brand safety within Audience Network placements and give you control over your network campaigns, including the ability to block IAB categories and upload custom block lists.

To learn more about the LinkedIn Audience Network, check out the blog post.