LinkedIn Lite expands to more than 60 countries
Today we're launching LinkedIn Lite mobile web and Android app in more than 60 countries across the world to help level the playing field for all our members when it comes to accessibility. Countries include South Africa, the Philippines, Nigeria and more.
Focused on speed and simplicity, LinkedIn Lite is a lighter, faster version of our flagship product and includes all key features such as the news feed, profile, messaging and notifications to help our members get ahead in their careers.
LinkedIn Lite loads fives times faster, regardless of the mobile device and the network it's connected to. The Android app is less than one megabyte in size and can reduce data usage by as much as 80 percent, making it easier for every member to connect to opportunity, on-the-go and in areas of low internet connectivity.
The catalyst for LinkedIn Lite was a field research trip about a year ago in Nashik, India, a small city about 100 miles from Mumbai where broadband challenges prevented page loading. To address this, LinkedIn Lite was developed for mobile web and rolled out to all Indian members earlier this year with significant impact:
- Job applications on the mobile website have quadrupled since the launch of LinkedIn Lite in India.
- More than half of new LinkedIn members now sign up on mobile, so this has become a huge enabler for professionals in smaller cities in India to sign up and get connected.
Now that LinkedIn Lite is available globally, LinkedIn will continue to innovate to make the experience even better for all members across the world. LinkedIn Lite can be accessed on mobile web at www.linkedin.com, or download the Android app in the Play Store (in countries where the Play Store is available).
Here's the full list of countries where LinkedIn Lite is available: