More than 100 million professionals in Asia Pacific now connected on LinkedIn
Member base doubled in two years
SINGAPORE — August 10, 2016 — LinkedIn (NYSE:LNKD), the world’s largest professional network today celebrated crossing the 100-million member mark in the Asia Pacific region (APAC), a doubling of its member base in two years. The region now represents 22 percent of LinkedIn’s global member base of over 450 million.
With 37 million members, India retains its spot as the second largest market in member base terms, after the US, and the largest market in APAC. China currently accounts for more than 23 million members, while Australia has 8 million members. The member base across Southeast Asia also continues to rise, hitting 18 million including 6 million in Indonesia, 4 million in the Philippines, 3 million in Malaysia, and 1 million in Singapore.
Prominent thought leaders are also on the platform as LinkedIn Influencers, including Piyush Gupta (Group CEO, DBS Bank), Hiroshi Mikitani (CEO, Rakuten Inc.), Tony Fernandes (Group CEO, AirAsia), Andrew Penn (CEO, Telstra), Kiran Mazumdar-Shaw (Chairman & Managing Director, Biocon) and Narendra Modi (Prime Minister of India).
“The rapid pace at which we doubled our member base from 50 to 100 million members makes this milestone even more special. It also reflects a growing understanding of the economic value of personal branding and a global professional network. At this scale, LinkedIn is in an even stronger position to help members connect to economic opportunity, whether it’s a new job, a promotion or other business opportunities,” said Olivier Legrand, Managing Director, LinkedIn Asia Pacific and Japan.
To enhance the experiences of its fast-growing member base in the region, including speed and reliability of access to the platform, LinkedIn unveiled its S$80 million data centre in Singapore in April 2016, its first outside of the US.
Legrand added, “With 40 percent or 280 million of the world’s professionals living and working in Asia Pacific, there’s still plenty of runway for us to grow, particularly in the segments related to students and young professionals, the fastest-growing demographic on LinkedIn. As the region continues to gain momentum as a key economic driver, we can’t wait to see our members become even more successful and extend their influence across the world.”
Insights into LinkedIn members in Asia Pacific:
- Global connections: Outside of the APAC region, the US and UK are among the top 3 countries that members are connected to, in addition to other professionals in their respective home countries.
- “Social Selling”: In APAC, professionals are using LinkedIn to grow their business and career. Across markets like Australia, China, Hong Kong, and Singapore, salesperson emerged as the most common occupation on LinkedIn, followed by business owners. Professionals avoid “cold-calling” and leverage social connections to initiate “warm introductions”, build relationships with prospects and customers to grow their businesses.
- Interest in content: Professionals in APAC are also consuming and engaging with content on issues and global challenges that are relevant to them professionally. For example, in the last 90 days in Singapore, China and Hong Kong, “European Union” emerged amongst the top 10 most popular topics in view of the recent news on Brexit. Topics on “Recruiting” and “employee engagement” are top-of-mind for professionals across the region.
LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 450 million members and has offices around the world.