Introducing audience demographics: see who you're reaching when you post content on LinkedIn

Millions of professionals come to LinkedIn every day to share news, ideas, and perspectives. Posting to the LinkedIn feed provides a gateway to meaningful conversations with the people that matter most to your career. Today, we’re rolling out new insights on mobile to make it easier for you to understand who is seeing your posts on the world’s largest professional network.

Insights on the go

Tap on “Me” in the LinkedIn mobile app, and you will find real-time insights on the posts you’ve shared and the articles you’ve written.

Understand your audience

Now you can better understand your audience — what companies they work for, their job titles, where they live, and how they found your post.

With nearly 3 million people publishing long-form articles and millions more sharing updates, LinkedIn is the leading platform for professionals to build their voice. We are passionate about creating experiences that help our members easily write articles, stay informed, find relevant content, and now, better understand their audience and reach.

These insights are available in our LinkedIn mobile app globally, and will be available on our new desktop design soon. We hope you like the new experience, and look forward to your feedback.