LinkedIn Launches The LinkedIn Audience Network

Mountain View, CA — September 15, 2008 — LinkedIn, the world’s largest online professional network with over 27 million members, today launched the LinkedIn Audience Network. Using LinkedIn’s profile-based targeting technology the LinkedIn Audience Network helps marketers efficiently reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers. 

“The message we hear from advertisers is simple: they want mass reach against specific segments of decision-making professionals, and they want their ads to appear in quality environments,” said Steve Patrizi, LinkedIn’s Director of Advertising Sales. “The LinkedIn Audience Network offers advertisers one of the most accurate audience data sets available on the web along with the confidence of knowing that their brands will only appear on sites with high editorial standards.” 

Hundreds of top-tier advertisers have already run campaigns on to deliver advertising based on the rich and accurate information that LinkedIn members publicly share in their LinkedIn profiles including company size, industry, profession, and seniority. Advertisers can target LinkedIn’s inCrowds – pre-defined and scalable audience segments such as Corporate Executives, Small Business Professionals and IT Professionals – or they can work with LinkedIn to define their own custom audience segments. The LinkedIn Audience Network allows advertisers to extend their reach and build frequency across a wider set of sites. 

The LinkedIn Audience Network will benefit partner publishers as well as LinkedIn members. Publishers will enjoy strong monetization of their unsold inventory based on the premium prices afforded by the rich targeting capabilities. LinkedIn members will benefit from a relevant and well-targeted advertising experience across the web. 

LinkedIn is committed to protecting its members’ registration data. The non-personally identifiable data available to advertisers from LinkedIn includes industry, job function, seniority, company size, gender and geography. Personally identifiable information will not be shared with publishers or advertisers. LinkedIn members involved in this program will receive a more relevant and tailored experience during their time on the site since information that they view on LinkedIn will be more relevant to their industry, company-size, etc. Members will have the option to opt-out of this program. 

For more information on LinkedIn Advertising, please visit:

About LinkedIn 
LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful business network. Currently, over 27 million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, and Bain Capital Ventures.