Data and insights
Insights from the LinkedIn Economic Graph to help make your job easier.
Explore reports by area of interest
Job seekers
Insights on key topics in the job seeker market.
In-Demand Jobs Report
Most in-demand jobs during coronavirus
LinkedIn data shows a demand for workers in roles that are on the frontlines of helping us navigate this pandemic.
Confidence Index
LinkedIn Workforce Confidence Index
New LinkedIn research reveals how people around the world are feeling about the opportunities available to them.
Travel
Is among the lowest confidence industries along with Media & Communications and Entertainment
28%
Of Americans reported a loss in earned income or wages
Millennials
Are more confident in their ability to bounce back
2020 Emerging Jobs Report
LinkedIn data identifies the fastest-growing jobs around the world
Learn more about these new jobs, where they are, and the skills you need to land them.
15
Countries had Artificial Intelligence Specialist as the #1 emerging job
6
Countries in Europe had Data Protection Officer on the list
18X
Growth of Data Protection Officers in Italy
LinkedIn 2020 Opportunity Index
Unlocking opportunity starts with understanding it.
Examining how people around the world define opportunity and identifying the gaps holding them back.
#1
India was the most optimistic country in the world
76%
Of respondents cite a strong network as a key way to get ahead
80%
Of respondents feel that embracing learning opportunities helps prepare them for the future
Policymakers
We share our real-time, granular insights and partner with governments, NGOs, and leaders worldwide to understand the rapidly changing world of work and how to connect people to opportunities.
Workforce reports
How Coronavirus impacted the workforce in September
LinkedIn data continues to shed light on what’s happening: the hiring rebound has pulled back, signaling how vulnerable the labor market is to the resurgence of COVID-19.
11.3%
Year-over-year drop in U.S. hiring across all industries
0.7%
Month-over-month drop in U.S. hiring from June to August 2020
9
of the 22 industries we track saw a decrease in hiring from July to August
Hiring rate
How Coronavirus is impacting hiring in Asia Pacific
LinkedIn has just released data showing year-on-year hiring trends across the world.
10%
Singapore's hiring decline since February
30%
Australia's hiring rate decline since April of last year
30%
China's hiring growth between March 13 and April 24
Hiring Rate
Impact of COVID-19 on industries in the UK
LinkedIn data reveals which industries in the UK are most affected.
6.9%
Hiring rate increase in the Transportation and Logistics industry
15.4%
Hiring rate drop in the Corporate Services industry
41.1%
Hiring rate drop in the Recreation and Travel industry
Hiring community
Tune in to our active community of engaged staffing experts, researchers, and thought leaders to get the scoop on all things hiring.
Hiring Rate
Impact of COVID-19 on industries in the UK
LinkedIn data reveals which industries in the UK are most affected.
6.9%
Hiring rate increase in the Transportation and Logistics industry
15.4%
Hiring rate drop in the Corporate Services industry
41.1%
Hiring rate drop in the Recreation and Travel industry
New LinkedIn research explores the shift toward skills-based hiring
Explore the shift toward skills-based hiring.
While higher education and past experience are good indicators of a good match for a role, there’s an increasing need for employers to verify skills.
69%
Professionals who think verified skills outweigh a college degree.
80%
Hirers who have hired candidates that misrepresented their skills.
87%
Hirers who think an easy way to verify skills would save time.
Language matters: How words impact men and women in the workplace
Our gender diversity report shows how and why language matters.
Understand how certain words can impact men and women in different ways, and get tips on how to encourage more gender diversity.
1 in 4
Women discouraged from working somewhere described as “demanding.”
6x
Mark Zuckerberg is called “powerful” 6x more than Sheryl Sandberg.
92%
Hirers who say soft skills are more important than hard skills.
2020 Global Talent Trends Report
Empathy is the superpower that will help companies find the most value amid changing expectations from employees in an increasingly tight labor market.
Survey of thousands of hiring professionals in 35 countries highlights trends impacting recruiting and HR, and how to get ahead of them.
96%
of HR/TA leaders say creating a great experience for their employees is becoming more and more important.
242%
increase in HR pros with data analysis skills during the past 5 years.
89%
HR/TA leaders say a multigenerational workforce makes a company more successful
Marketers
Browse our latest reports to find out what’s happening in the marketing world and for industry best practices.
The long and short of ROI
This LinkedIn report covers helpful ways to approach ROI.
Learn how digital marketing that doesn’t rush to measure ROI can lead to more accurate reporting, greater marketer confidence, and improved campaign management.
2x
Likelihood of short-term marketers having more frequent budget talks.
77%
Digital marketers measuring ROI within the first month.
37%
Marketers who say they’re “very confident” in their ROI metrics.
The 5 principles of growth in B2B marketing
This think tank report uncovers key insights into B2B marketing growth.
Learn the five key principles of effective B2B advertising and marketing brought to you by The B2B Institute, a new LinkedIn think tank.
Principle 1
Invest in share of voice: ads work just as hard in B2B as in B2C.
Principle 2
Balance long-term brand building with short-term sales activation.
Principle 3
Expand the base, rather than selling more to existing customers.
The enlightened technology buyer
This report picked the brains of those driving new tech investments.
Improve your decision-making in today’s complex vendor landscape by learning more about collaborative buyers who view solutions as ways to get to larger business outcomes.
15 months
How long a technology hardware purchase process takes, on average.
90%
Buyers looking outside the tech-buying committee for info on B2B solutions.
80%
Investments made in business technology.
Sales pros
Check in on the latest insights, research, trends, and reports to keep the sales community informed and empowered.
The state of sales 2020
Here’s an exclusive look at where sales stand right now and where they’re headed.
As the world experiences rapid change, sales are declining. Discover how the ability to lead through change is more crucial than ever during today’s challenging times.
76%
Sales managers who say leading through change is more important than five years ago
27%
Buyers who think the profession is "morally and ethically challenged"
84%
Sales pros active on LinkedIn, up from 70% just two years ago
Learning and development
We use LinkedIn skills and jobs data to identify emerging trends and create high-quality courses that help provide insight into upskilling in today’s workplace.
Explore the 2020 workplace learning report
Employers Doubling Down on Upskilling, Online Learning to Remain Relevant
Increased CEO commitment and plans to launch upskilling programs reflect a growing imperative for employers to invest in their employees.
51%
of L&D pros plan to launch upskilling programs in 2020
99%
of L&D expect a negative impact on organizational performance if skills gaps aren’t closed in the next 3-5 years
57%
of L&D pros report that they spend more time with online learning than they did 3 years ago
