• New global initiative will help marketers at any stage in their career build AI skills spanning the most in-demand marketing roles
• LinkedIn Learning will launch new short-from, social first courses free of charge for the first 12 months
• Demand for AI skills has dramatically increased: marketing job postings requiring AI literacy have more than doubled year-over-year, up 113%

Today, LinkedIn and Adobe announced a new joint initiative – AI Essentials for Marketers – designed to help marketing professionals globally develop the AI skills that matter most to their roles. Using short-form, social-first learning formats, LinkedIn Learning courses are designed for marketers at any stage of their career journey who can't step away for hours-long courses.

New free LinkedIn Learning courses for Marketers

Demand for marketers with AI skills is dramatically increasing. LinkedIn's insights found that marketing job postings requiring AI literacy have more than doubled year-over-year, up 113%.

To meet this demand, LinkedIn and Adobe's initiative will launch with four role-based LinkedIn Learning courses available in 47 languages spanning the most in-demand marketing functions based on LinkedIn's Economic Graph insights. The courses are designed by BrandWorks, LinkedIn's team of experts that deliver hands-on strategy and creative support to customers. They include digital marketing, content and creative, social and communications, as well as data and analytics.

Adobe and LinkedIn will be adding content regularly to ensure marketers have the latest in AI skills training. To get started, check it out here.

FAQs:

What is the initiative AI Essentials for Marketers?

LinkedIn and Adobe's new joint initiative is designed to help global marketing professionals develop AI skills through new short-form, social-first LinkedIn Learning courses that are free of charge.

What are the new courses?

At launch, there will be four new role-based LinkedIn Learning courses on digital marketing, content and creative, social and communications, as well as data and analytics marketing roles. Adobe and LinkedIn will be adding content regularly to ensure marketers have the latest in AI skills training for this rapidly evolving technology.

Will there be a certification for completing the courses?

Yes, marketers will earn LinkedIn Learning certificates of completion that they can display directly on their LinkedIn profiles.