LinkedIn Tools to Help Small Businesses Scale Up
Grow your brand, hire talent and stand out with tools built for founders and small businesses
New data from LinkedIn reveals a surge in entrepreneurship with founder growth in the U.S. up ~70% year-over-year.
LinkedIn has introduced products to help small businesses and founders stand out, earn money and hire great talent, including a new way to get paid for your services directly from your profile.
Today, LinkedIn released new data revealing a surge in entrepreneurship, with founder growth in the U.S. up ~70% year-over-year and 69% saying entrepreneurship is more accessible than ever before.
But starting a business is only the beginning. Scaling it brings a new set of challenges, as founders juggle everything from building a brand to finding and hiring the right talent. To help, we’ve built a number of solutions to remove barriers and empower small businesses to grow.
Stand out, get discovered, and get paid
With Premium Business and more advanced plans, you can move from a resume-focused to founder-led profile that tells your unique story. You can use Dynamic Cover Images and Custom Buttons to turn your profile into an always-on business card, and now you can share your knowledge and get paid with Advice Sessions.
This new feature lets you offer paid 1‑on-1 consultations directly from your LinkedIn profile. You can manage bookings, secure payments, and host video consultations all in one place. For consultants, coaches, and creators, it removes friction right where clients discover you and helps you get paid for what you already know. It will be rolling out to Premium Business subscribers in the U.S. this month.
Track and learn from competitors
For those with distinct company brands, Premium Company Page is a powerful tool to help you stand out and build credibility, with subscribers seeing 7.5x more Page engagement on average. And now, Premium subscribers can go even deeper with Competitor Analytics, tracking up to nine companies to compare follower growth and content engagement and learn what resonates.
Drive early growth with Premium All-in-One
We are continuing to bring new value to our newly released Premium All-in-One, our first-ever solution helping small business leaders find customers, market their services, and hire talent in a single, trusted platform. Subscribers are already gaining more visibility on LinkedIn, including a 57% rise in followers and a 40% lift in profile views. Alongside daily prospect suggestions to help you find the right clients, we’ll surface top prospect posts so you can join trending conversations your target audience is already part of.
And now, we’re expanding how you can reach the right audience by rolling out the ability to boost your posts from mobile. Whether you’re commuting, traveling, or between meetings, you can act on opportunities as they arise, in just a few taps.
Hire right the first time with LinkedIn Hiring Pro
We’re expanding Hiring Pro with a new chat experience inside Applicant Evaluation, giving small businesses a faster, more natural way to collaborate. You can now use plain language to refine qualifications, share feedback, and stay aligned, without the extra manual work. But hiring in a small team isn’t just about efficiency, it’s about getting a trusted second opinion early on. That 'gut-check' moment allows you to bring your teammates into Hiring Pro to review and shortlist together, making it even easier to stay organized and feel confident in your hiring decision.
This builds on Hiring Pro’s core strength to help small businesses find qualified candidates, screen applicants, and manage the hiring workflow with AI, all while saving time.
We’re crowdsourcing the best advice for the next generation of founders. Add your voice to the mix using #SmallBizMonth, check out the latest entrepreneurship trends and discover tools to help you scale at LinkedIn.com/SmallBusiness. And to help scale your business, build your brand and harness AI, take advantage of these free courses through LinkedIn Learning, unlocked until the end of 2026:
FAQs
What tools has LinkedIn built for small businesses? LinkedIn has invested in tools for small businesses to build their brand, hire talent and earn revenue. Across Hiring Pro, Premium All-in-One, Premium Company Page and Premium Business, founders and small businesses have offerings to stand out and grow their business on LinkedIn.
What is LinkedIn’s new Advice Sessions product? Advice Sessions lets you offer paid 1‑on-1 consultations directly from your LinkedIn profile. You can manage bookings, secure payments, and host video consultations all in one place. The option would be rolling out soon to Premium Business subscribers as well as more advanced plans.
Who are these tools for? These products and updates were built with entrepreneurs, founders and small businesses to meet them in every stage of their company’s journey.
Why now? We know that small business owners wear many hats, and we’ve heard from them that they need tools to help them save time and build their brand. To meet this moment, we’ve introduced new products for small businesses to meet this moment, whether you’re a solopreneur building a brand or a growing company looking to hire talent.