Helping brands expand their reach in new ways with video from top creators and publishers

Key Takeaways:

• We’re doubling down on our investment in video - one of the fastest growing formats on LinkedIn - to drive more value for our ads customers with the expansion of the Wire Program, now called BrandLink. 

• What’s new: 

  • Brands can align with editorial content from trusted publishers and, now, some of the world’s top creators, including Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk, and Shelley Zalis. 

  • With our extended program, marketers can choose to sponsor new Shows by LinkedIn, which represent a collection of exclusive video content produced by creators and publishers around core themes that matter to our community of more than 1 billion members, like AI, small business or female leadership.

  • We are onboarding more publishers, including ADWEEK, Condé Nast, Der Spiegel, Dynamo, Entrepreneur Media, Fast Company, Front Office Sports, Inc. Magazine, Morning Brew, Penske Media Corporation, The Washington Post, USA TODAY, and WaitWhat.*

• BrandLink success: Since launching BrandLink last June, advertisers are seeing, on-average, a 130% higher video completion rate and 23% higher view rate when compared to standard video ads. They also find that members who view their BrandLink ads are up to 18% more likely to become a lead.**

 

LinkedIn feed featuring BrandLink

Learn More: You can learn more about today’s announcement here. 

*B2B ROI Impact’ Research Methodology

LinkedIn commissioned YouGov to survey 1,014 B2B marketers working for large companies across the UK, US, France and India. All fieldwork was conducted online between 29th November - 20th December 2024.

**Platform data (July 2024 - January 2025)